I’m preparing to go to a Marketing Training Event in Las Vegas with Mark Hoverson.
Like many of my fellow entrepreneurs, I’m working overtime to get all my marketing in place and all my business complete before Wednesday. I have a lot of work to do. More than what one person can accomplish.
And as I am working, I started thinking, “what is the difference between eating entrepreneurial steak and entrepreneurial hamburger?”
Core Genius.
As I work on the many, many tasks that it takes to run my business, I focus my efforts on my core genius.
I spend my time doing what I’m best at. I don’t try to be good at everything. Heck, I don’t even want to be good at everything.
I want to be good at the things that make MY business great. I want to exercise my core genius.
The rest of it, I give to someone else. And what’s ironic, is that when I give away the tasks that are not my core genius, I find someone whose core genius matches these tasks. Everyone is happy.
So when I focus my efforts on my most valuable tasks, my most meaningful tasks, all day long I’m eating steak.
And if I wasted my effort on every little activity that came across my desk, I’d be eating hamburger.
My bet is that some of my fellow entrepreneurs are wolfing down their hamburger as they get ready for Las Vegas.
If you feel like you spend your day eating hamburger instead of steak, I urge you to get my free ebook “ “7 Steps to Outsourcing Your Online Marketing”” and start outsourcing some of your business activities.
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