As many of you know, I worked in corporate America for over 20 years (read about taking the leap from Employee to Entrepreneur)
During all my time in corporate America, I wrote bajillions of Powerpoint presentations and had strategy meetings and project deadlines… I had big budgets to oversee and people to manage. I climbed the ladder higher each year, with more and more responsibilities. Without tooting my own horn, I can honestly say that I was extremely successful.
Now I’m an entrepreneur working with other entrepreneurs and small business people like myself, and I have noticed a significant trend–most entrepreneurs don’t think like business people.
Yes, they talk about traffic and leads. A few can even give you statistics about their conversions. There might be a couple who even have a Excel spreadsheet tracking their revenues.
But most entrepreneurs don’t know how to really write a marketing strategy that can move them to their goals.
They see their business as a series of small tasks instead of an overall machine to make money. They nickel and dime their business where they need to invest, and waste money where they need to conserve. They have genuine, good intentions but don’t know how to move their business into profits. They stay at a “devoted hobby” level rather than a “profitable business” level.
This bothers me because this is a key reason that people get frustrated and give up. They just don’t know what to do next.
I’ve chewed on this problem for years and it is only recently that I’ve had the opportunity to really address it.
I was asked by Ann Sieg at 80/20 Marketing to create, manage and execute the Renegade System Coaching platform. Ann and I began working on this new coaching program months ago. As we tossed around ideas to help you succeed, a core piece in all of my discussions was my desire to bring real, true business acumen to entrepreneurs. I wouldn’t create this program unless I could use my years of corporate experience to benefit small business owners.
When you write a marketing strategy, you can write it on a napkin (I know because I once did that). It’s not format that makes your marketing strategy formidable–it’s your mindset.
You have to think like Google. You have to think like UPS. You have to think like the Big Boys. You have to think far out ahead, ‘see’ your future and then ‘plan to create’ that future.
I know that mindset inside and out. I’ve sat in so many business meetings that you’d be bored watching my life flash before your eyes.
My pain is your gain. I can teach you how to think like a business person–a real, serious business person who is in this to make money. I can show you how to think like the Big Boys so that when you write your marketing strategy, you write one that works.
In the original post in October, I talked more about my role as the Director of Renegade System Coaching and how Ann was personally supporting the program through her direct involvement.
Well, Renegade System Coaching didn’t survive long … for a variety of reasons. In hindsight, I don’t think it was ever a ‘core business’ for Ann’s company. Every company needs to focus on ‘core’ competencies – what is at the heart of their passions and values and goals. And when you find yourself in an uncomfortable area, outside your core business, then it’s time to adjust.
I learned several lessons while I was developing Renegade System Coaching with Ann Sieg, and I’ll share some of those in future posts.
The #1 lesson I learned = Business owners MUST make quick progress, especially during ‘startup’, or risk burnout, overwhelm, or financial pain. AND, it is nearly impossible for individuals to do this alone.
I’ve already acted on this lesson and created several resources to help.
Even better is Smart Marketing Services – high quality, online marketing services from people that understand and use strategies you are proud to be associated with. This is for business owners that understand they can’t do it all themselves – not in this lifetime – and want to get into profit mode faster.