Infusionsoft, as a company, was started in 2000, so they’ve been in business over 10 years. It wasn’t until 2007 that they adopted their current name. In many ways they are still a small company with a family atmosphere; it was started by two brothers, Scott and Eric Martineau and they brought in Clate Mask, the CEO a year or so later.
Past that beginning, the company’s development over the last 10+ years and especially their rapid growth over the last 3 years has a very focused corporate feel to it. As of this writing, they’ve got over 20,000 subscribers, supported by over 125 employees. In the last few years alone, they have enjoyed an increase of 700% in their customer base. Clearly their growth curve is accelerating, and for a 10 year old company that implies a solid foundation and good business practices.
It’s a software and service company so the first focus was on product development and performance. The company is built around Infusionsoft, the product, so continuous development – adding features and improving performance – will always be a key factor in their success. One of the founders is VP of customer experience, which means that he leads product development and customer service; that reflects the importance the company puts on customer service.
Infusionsoft software is a web-based system which combines email marketing with a powerful CRM database, marketing automation tools, and ecommerce capabilities. It’s designed to be more than a one-stop shop for the small business owner, it’s really the entire marketing engine for the small business owner.
It’s a mouthful to describe Infusionsoft and even more difficult to explain all the capabilities or put them in perspective for an entrepreneur to understand. That is why the company publishes a lot of free ebooks, like “The Edge of Success”, and reports, like “Effective Follow-up Marketing”, and white papers, like “38 Ways to Double Your Sales”. These publications link the customer relationship management, email marketing, and marketing automation capabilities of the product to real life small business marketing needs, challenges, and best practices.
My Infusionsoft review on this blog only scratches the surface, so it’s a good idea to check out some of the other resources the company offers in order to get a fuller picture of the product’s capabilities and how it fits with your business.
Infusionsoft is a solid company with a well-developed product that practices what they preach. It is easy to tell from their own marketing practices and materials that they use their own products and they follow their own advice. And their target customer is established businesses, with an existing customer base, that want effective tools to be able to grow; their ideal customer sounds a lot like the company itself. Just look at the growth Infusionsoft has enjoyed to get a feel for whether the product works.