More homebuyers are making the Web their first stop when searching for a house or condo. At the same time, more real estate professionals are realizing that the earlier in the search process they can be in contact with a buyer, the better their chances of converting that buyer to a commission and repeat business.
But are real estate agents optimizing their online presence?
Mobile Search is on the Rise
According to a survey by Accenture.com, Gen Y’ers prefer mobile searching to using a computer by 47%. Over the next decade, as this trend continues to grow and Gen Y’ers become the target demographic, real estate professionals will have to turn their attention to mobile marketing if they want to stay competitive.
Agents will need to make sure their Websites are mobile friendly so they may be viewed from an array of devices. One simple way to get your listings seen by mobile searchers is to syndicate on sites like Trulia and Zillow, which already are optimized to be viewed on mobile devices.
If you Optimize it, They will Come
So, you have a Web presence and you made sure you can be viewed by mobile searchers. But can you be found in the search results? You may have the best listings in your area and a blog you’re proud of, but unless people can find you when they search, it’s all for nothing.
Why is search engine optimization (SEO) so important for your business? Because this is where you are going to find qualified leads, or rather, how they are going to find you. Every real estate professional needs a well-developed SEO campaign in today’s marketplace.
SEO Best Practices
In order to be found in search results you must focus on a few key areas. First, you need content and lots of it. Content is how people are going to find you. So if you don’t have a blog set up, it’s time to create one.
Next, strategize this content by coming up with the strongest keywords to target. Real estate is really about local searches, so don’t use generic terms such as “single family homes” but rather “Pensacola single family homes.” A geo-targeted keyword campaign will bring the most qualified leads.
Once you have some great and unique content up, you’ll need to start getting strong inbound links. The more links pointing to your site, the more Google will see you as a relevant contender for the search results.
Focus on getting links within your own industry as well as links from social media networks like Facebook and Twitter.
Are You Passionate?
Social media also is a fantastic way to market your brand. But there is a rule you need to understand before diving into a marketing campaign: Social media is not about selling, it’s about engaging people. It’s about being honest and transparent.
The more passionate you are about real estate and your business, the better your social marketing results.
You may never have heard of real estate agent Doug Newby but he’s a great example of how passion plus social media can grow your business exponentially.
Doug has more than 300,000 Facebook fans, which is more than the National Association of REALTORS®, Realtor.com, Coldwell Banker, Century 21, ERA, RE/MAX and Keller Williams combined. Doug is an agent in Dallas, and his passion has helped him receive over 25,000 unique visits to his Website every month.
Doug does not use his Facebook page to sell listings; he uses it to share his love and knowledge of modern homes with his fans. He enjoys interacting with people and offering them valuable information.
To be competitive in the real estate market you need to focus on delivering great content that is optimized, as well as making sure people can find you and view your listings easily. Above all, share your love and passion. If you do these things, sales and commissions will naturally follow.
This guest post was provided by University Alliance and submitted on behalf of University of San Francisco. USF offers online marketing courses including SEO training, search engine marketing, social media training, mobile marketing and more. To learn more about University of San Francisco’s certificate programs visit www.usanfranonline.com.