There are 2 world class customer relationship management systems on the market–Oprius and Infusionsoft. Both offer all-in-one integration for your contacts, an email manager, marketing funnels and sales process. Both are feature rich and both offer great customer support.
Which is better for your business? That depends…
Oprius vs. Infusionsoft Review
Contact manager software helps your business build a relationships. You have easy systems to capture email addresses, start an autoresponder email campaign, integrate multi-media into your follow-up, track where people are in your sales funnel and continue communication to build repeat customers. From lead to customer to repeat buyer, Oprius and Infusionsoft both help you build your business.
Oprius and Infusionsoft Contact Manager Software Similarities:
- Customer relationship management
- Opt-in emails
- Email marketing 2.0
- Multi-media marketing
- Marketing automation
- Sales pipeline management
- Marketing automation plans
- Customer support
- Integrated system (lead capture, autoresponder, email, contact list, calendar
- Single System solution = lower total cost
Click here for a detailed Infusionsoft Review
Click here for a detailed Oprius Review
Oprius and Infusionsoft Differences
While both of these contact manager software systems help organize your business contact relationships from lead to repeat buyer, there are a few key differences.
Oprius is excellent for direct marketing businesses, service oriented businesses and beginning businesses; in fact, it was built for the MLM industry’s specific needs. It is simple, easy to use and very intuitive. It is also very affordable. It has just enough features to become your favorite business tool, with no extra bloat to waste your time on.
Infusionsoft is the next step up. When your business starts to grow, you need more power in your business contact manager, you have ecommerce or affiliate products, or you are profitable, Infusionsoft is your answer.
Infusionsoft is a complete customer relationship management combined with a marketing automation system. It is designed to accomplish much more than Oprius.
In addition to the features listed above, Infusionsoft also includes:
- Orders and invoices
- Shopping cart
- Affiliate program management
- Pre-loaded content and templates
- Robust database searchability and management
- Full featured Marketing Automation
- Powerful customer and list segmentation
When you start creating your own products, integrating a customer’s purchase history into your contact management system is a great bonus. You can send emails based on previous buying preferences. You can send FAQ emails or specials. You can remind people to restock after a certain length of time.
Of course, there is a slight downside to having more features. With the increased functionality comes a slightly more complex interface. Infusionsoft may take slightly longer to learn to use. And the monthly cost is higher than Oprius.
I recommend Oprius for beginning businesses, simple businesses, businesses with no products or affiliates, or with low cash flow.
Infusionsoft is the next step up when you need more features and more integration. If you don’t know what to do, start with Oprius and trade up to Infusionsoft later. Both are excellent products.
Which is better for business? Both are good. The more relevant question is “Which is better for MY business?”
Take the Next Step to a Single System Solution:
MLM, start-up business, simple needs? Try the Oprius Free Trial
Established business, ecommerce, affiliates? Check out the Infusionsoft Demo
Both of these next steps are basically a no-cost education step. No matter which system you choose, get enough info to make the right decision for your business.
Contact me directly if you need more help.