Websitebox asked me what are “The Three Things I Wish My Website Could Do”?
I already have a good IDX site and am pretty satisfied with it … but as long as we’re ‘wishing’, there are a few things I’d like.
- Flexibility – I want a site that works right out of the box! BUT, I also know that there are times that I want to add a page or tweak the communities I’m focusing on. I just think it’s important to have some flexibility in adding pages and content. Not Gumby flexible, but at least mildly maleable!
- Mobile Friendly – my site must show well … and behave well … on mobile devices. And it has to stay that way! I don’t want to have to make excuses about why my site doesn’t work on mobile phones.
- SEO – Traffic > Leads > Transactions. That’s the goal, and it starts with traffic. It’s much more than SEO, but at the foundation my site has to have fundamentally good SEO habits. Not all IDX sites are even created equal in generating indexable pages! SEO isn’t everything, but without a good SEO structure, I don’t stand a chance of ranking well … ever.
- Content – professional, fresh content … or at least content capable. It’s the key to making sure my site stays on top, and doesn’t look (and rank) exactly like everyone else’s IDX site! Ideally, access to good content that I can either use (quick) or modify and then use (good).
Oops! That’s four things. Good thing I looked up … I was on a roll and might have kept right on going with the list.
The “Top 3 things I wish my website could do” are the first three in the list. Those 3 in a solid IDX site would be just great! A CRM would make it stand-alone capable, but honestly I need another CRM like I need a hole in the head. I’d rather have a single CRM solution that played well with others – easy to connect to, easy to load to, easy to be a single solution.
Author: Michael Wilson
Loudoun Real Estate
Keller Williams – Ashburn VA